FOR IMMEDIATE RELEASE
Jeanne Norcross, Vice President Corporate Affairs, 616-878-2830
ROCKFORD COMMUNITY WELCOMES FAMILY FARE TO THE NEIGHBORHOOD
Ribbon cutting ceremony and four weeks of grand re-opening events scheduled
GRAND RAPIDS, Mich., Thursday, July 19, 2012 – The Rockford community will notice much more than just a new sign and name change at the Monday, July 23, 2012 9 am ribbon cutting ceremony for the Grand Re-Opening of the Family Fare Supermarket located at 201 Marcell Drive NE, Rockford, MI. Spartan Stores invested $1.2 million in a major remodel and is celebrating with four weeks of store promotions. Media is invited to attend the ribbon cutting ceremony.
“We are so excited to unveil our store improvements and showcase our Welcome Center, and many new and expanded departments, all created to improve quality, freshness and enhance our customers’ shopping experience,” noted Char Bouwkamp, Store Director for the Rockford Family Fare. “We love being a part of the Rockford community, and our store remodeling efforts are just one example of how we are continually investing in the communities we serve.”
According to Alan Hartline, Executive Vice President Merchandising and Marketing for Spartan Stores, “Family Fare is known for its value-centered and convenience approach to shopping, and this location in Rockford will be no exception. Value is top of mind for the consumer, and we want to ensure they’re able to make their dollars go farther at the supermarkets and our pharmacies. We invite everyone to stop by during our Grand Re-Opening celebration to partake in all the activities and have an outstanding shopping experience.”
Store Designed for Exceptional Shopping Experience
Every department presents an outstanding selection of offerings including:
ˇ All new interior décor
ˇ New fresh produce presentation with a variety of fruits and vegetables from around the world
ˇ New floral display with fresh bouquets, arrangements and roses
ˇ New “Welcome Center” offering complimentary coffee and popcorn to consumers
ˇ New fresh iced seafood display
ˇ New frozen and meat display
ˇ All new wine department and expanded cold beer offerings
ˇ New “Savings Zone” offering weekly ad specials
ˇ All new service deli and sushi displays
Family Fare Rockford Offers Value
Being a value-centered supermarket, Family Fare offers a huge Savings Zones, Baskets of Values, hundreds of weekly ad specials, 10 for $10 pricing, Buy-1-Get-1-FREE sales, special offers and more to help stretch a consumers weekly food budget. Continue to offer yes Rewards - adds value to consumers’ shopping trips by putting money back into their pockets. It allows customers to take advantage of discounts on weekly ad items, in-store specials and much more. Additionally, customers have the opportunity to earn points on thousands of products throughout the store and exchange their points for free items or lower prices on select products in store, gift cards or to lower their purchase total.
yes Pharmacy Rewards - Consumers save even more on generic drug prescriptions! More than 300 generic prescriptions are just $4/30-day supply or $10/90-day supply in the pharmacy! Plus, FREE antibiotics, diabetic medicine and prenatal vitamins. Customers earn 25 Reward Points each time they fill a qualifying prescription.
Grand Rapids, Michigan-based Spartan Stores, Inc. (Nasdaq: SPTN) is the nation’s eleventh largest grocery distributor with 1.4 million square feet of warehouse, distribution, and office space located in Grand Rapids, Michigan. The Company distributes more than 40,000 corporate and national brand products to approximately 375 independent grocery stores in Michigan, Indiana and Ohio, and to our 96 corporate owned stores located in Michigan, including Family Fare Supermarkets, Glen’s Markets, D&W Fresh Markets and VG’s Food and Pharmacy.