Our Private Brands

It’s easy to find an excellent selection of private brand products when shopping at SpartanNash supermarkets. You can choose from our brands: b•leve, Full Circle, Open Acres, Our Family, PAWS Premium, TopCare and Valu Time. These brands offer something for every shopper and for every family. Whether you’re looking for quality, value, variety, taste or convenience, we have a brand that will match your needs and preferences. In fact, our private brand products have become products of choice for thousands of consumers every week.

Please note: Brand availability varies by region.


Why b•leve?

Once you try b•leve found in our health and beauty care department, we believe it will become a favorite. b•leve is a line of specialty products that are natural, moisture-rich and leave you feeling young and luxurious. The intersection of science and nature is the essence of b•leve. These high performance hair, skin and body care products and beauty and bath accessories are aimed to please our savvy beauty consumers. Enjoy these affordable and convenient products as part of your daily beauty regimen.

Full Circle

Eat Smart. Live Naturally.

Full Circle natural and organic products let you and your family enjoy a natural way of living with foods that nature intended. This brand offers safe, all-natural foods free of artificial ingredients, colors, preservatives and other non-natural chemicals. Full Circle also features certified organic products. You’ll find the products to be responsibly produced and packaged.

The Full Circle brand is priced to save you more than comparable products found at specialty health food stores. Enjoy a strong product variety that includes a diverse line-up of foods including grocery, frozen foods, dairy, paper products and more. It’s the brand that provides lifestyle options for wellness living.

Open Acres

Quality you can trust, fresh taste you love

Open Acres offers fresh products throughout the perimeter of the store. Look for the Open Acres brand in bakery, deli, meat, produce and seafood departments of your local store! We’re proud of the excellent quality of Open Acres and the increased item count following the trends and tastes that you’re shopping for.

The brand is backed by our 200% Freshness Guarantee, if you’re not 100% satisfied with the product we’ll cover the cost of the item, and the cost of a replacement item of any brand.

Our Family

Quality since 1904

With just under 2,000 items throughout the store, Our Family has an extensive line of high quality products that are as good, if not better, than national brands.

A trusted household name, Our Family has been on store shelves throughout the U.S. for well over 100 years, making it one of the oldest and most established brands on the market today.

Beginning in fall of 2017, Our Family will be available in stores throughout Michigan, delivering the same legendary quality and everyday value that has earned the loyalty of so many for so long.

We’re so sure you will be pleased with Our Family products that we back each and every item with our Satisfaction Plus Guarantee, so you can buy Our Family products with complete confidence.

In addition to our quality products and one of the strongest guarantees in the market, we also offer a way for you to support your community by purchasing Our Family products.

Visit ourfamilyfoods.com/direct-your-labels today to learn more about our label redemption program that can help you earn money for your local school, church or nonprofit. It’s one of the many ways we treat your family like Our Family.

Make Our Family a part of your family today!

PAWS Premium

Feed the love

PAWS Premium knows that the connection between you and your pet involves more than quality food. Healthy pets need attention, interaction and unconditional love to flourish. We help you Feed the Love through our extensive collection of dog and cat dry bagged food, canned items, cat litter, treats, toys and accessories. PAWS Premium dog and cat food are an affordable alternative to name brand products, but just as nutritious for your pets. We understand that your pet is truly a member of your family. PAWS Premium helps you give your pet 100% complete and balanced nutrients.

Pure Harmony

Whole plate nutrition to let your pet(s) thrive

We know that you want to take care of your furry family member like you take care of yourself. SpartanNash is proud to offer Pure Harmony to your family. Pure Harmony is a high quality pet food brand that provides options for grain free food and offer meat, poultry or fish as the first ingredient. Pure Harmony is carefully blended with real, wholesome ingredients from a variety of food groups.

Pure Harmony, has whole plate nutrition to let your pet(s) thrive. Not only does Pure Harmony offers food for your furry friend(s) but also yummy treats. Make sure to stop into your SpartanNash-supplied grocery store to pick up the best for your pet(s).

Spartan Brand

Shop Smart. Buy Spartan.

Spartan is a trusted brand with a time-honored tradition of quality and satisfaction. You get the best for less with Spartan brand products. Spartan quality is national brand equivalent or better and the brand is less expensive than most other brands every day.

If you’re looking for healthier options, many Spartan products are low in fat, sodium and sugar to meet special dietary or nutritional concerns. In fact, SpartanNash placed Facts Up Front nutrition icons on the front of products to highlight calories, saturated fat, sodium and sugar per serving, the daily value percentages for saturated fat and sodium, plus up to two icons showing “nutrients to be encouraged”, such as fiber, protein, calcium and vitamins. This helps you and other busy consumers – especially parents – make informed decisions when shopping.

Almost 2,000 products carry the Spartan brand label and that number keeps growing! Spartan brand products can be found throughout the store in all leading categories, for use in every room of your home. They include grocery items, dairy, frozen foods, paper products and more.

Spartan products meet strict standards of quality and offer a Double-Your-Money-Back Satisfaction Guarantee.



Look Better. Feel Better.

When you’re looking for quality health and beauty care products for your family, reach for TopCare. This brand was there for families when many of the national brands were not available. It’s a brand you can trust. TopCare has the same active ingredients and is held to the same FDA quality standards as the national brands. Choose TopCare for the quality and selection you expect, but at a better price. Why pay more?

TopCare includes quality items to take care of you from head to toe. They’re value-priced to save you more with lower prices than comparable national brands. You can feel confident knowing you’re selecting a trusted brand that’s safe and reliable.

This brand offers a growing and exceptional variety of products to meet your family’s needs. Find TopCare allergy remedies, baby care, eye care, first aid, nail care, nutritional supplements, over-the-counter medications, pain relievers, personal care, skin care and vitamins.

Join the satisfied consumers who have chosen this trusted brand time and time again for its quality and value!

Valu Time

More Value. More Savings.

This value-priced brand offers you and your family more everyday products at prices you’ll appreciate! When you’re looking to stretch your budget, reach for Valu Time.

Valu Time products are comparable to or better than other value brands. You’ll find that this brand offers over 200 products in a variety of categories including meat, grocery, frozen foods, dairy, paper products and more.

Enjoy the savings when you buy Valu Time – at low prices every day!